Brazil's postal service, Correios, launched its new "Postal Service against AIDS" campaign this week.
Post offices are using this poster to draw attention to the campaign
A key feature of this campaign is the distance training of 117,000 Brazilian postal employees in HIV/AIDS prevention.
The courses, to be delivered by UNICO, Brazil's postal university, will raise all staff members' awareness of this disease, enabling them to inform customers, family and friends about how it is spread and how it can be prevented. UNAIDS has helped develop the distance learning programmes.
"This campaign meets the strategic objectives of a socially responsible public enterprise like the Post," said Wagner Pinheiro de Oliveira, chairman of the Brazilian Post, at a ceremony to launch the campaign.
The public campaign targets three states where the rate of prevalence is particularly high, Amazonas, Bahia and Rio Grande do Sul. Some 150 post offices are distributing posters, leaflets and postcards containing information on HIV/AIDS prevention and measures to combat discrimination against those infected with the virus.
"We have extended the campaign to Porto Alegre in the state of Rio Grande do Sul, where the situation is worrying," said Pedro Chequer, UNAIDS coordinator in Brazil. "Through the postal service, we will send out letters urging the inhabitants of this region to protect themselves against the disease, and encouraging them to be tested."
New website
Brazil Post has also launched a new website to draw attention to the campaign and promote the prevention message. The website provides detailed information and teaching materials on HIV/AIDS and other sexually transmitted diseases.
It is the second time the Brazilian Post conducts such a campaign, supported by the ministry of health. It is also part of a wider global initiative launched jointly in 2009 by the Universal Postal Union, UNAIDS, the International Labour Organization and UNI Global Union.
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