Poste Italiane gives .post a boost

23.03.2012 - Poste Italiane and the UPU have signed an important cooperation agreement worth 500,000 EUR to cover the cost of setting up and launching the .post platform this year.

With this generous support, UPU Director General Edouard Dayan said “the UPU can confidently move towards launching .post by the 25^th UPU Congress in Doha” in September/October 2012.

“Ours is a decisive contribution to successfully launch this initiative this year,” said Poste Italiane CEO Massimo Sarmi. “.post represents an undisputable benefit for customers increasingly using the Internet, as it will offer them the guarantee of a secure and trusted environment."

"This contribution is a very important step towards endorsing the efforts of our respective organizations, which have worked very hard on the project, especially in the last few months,” added Sarmi.

In addition to financing, the Italian Post has seconded various experts to work on the technical and marketing aspects of .post.

Future strategy

A major player in postal e-services, Poste Italiane believes the .post platform is an important element of the UPU’s future strategy and for the development of postal e-services globally, added Giovanni Brardinoni, chair of the UPU Postal Operations Council’s Standards and Technology Committee on behalf of Italy.

In a recent UPU study, Italy ranked third on a global index measuring countries’ development of postal e-services.

The .post top-level domain is slated to be a secure electronic platform on the Internet serving the needs of the global postal community.

In addition to supporting the integration of physical, electronic and financial services and the provision of innovative postal services, .post will expand the postal brand and business on the Internet, ensuring that mail received with the .post extension comes from a recognized postal-service provider.

The UPU was the first international organization to obtain a sponsored top-level domain name from the Internet Corporation for Assigned Names and Numbers in 2009.

Source:-UPU News